I don’t know if anyone else has noticed the recent appearance of Cheerwine soda in grocery stores and gas stations across Florida, but boy has it got me excited. The wonderfully refreshing beverage used to only be attained by either driving to the Carolinas to get it or having someone who was there bring it back to you. I don’t know if it was/is like that in other states, but up until a few months ago Florida seemed to be a Cheerwine-dry state. People love this drink so much that there is an actual website dedicated to providing locations where Cheerwine can be bought nearest to you!
Besides the perfectly sweet taste of the cherry-flavored soda, there has been one other thing that is so attractive about this particular drink: the bottle logo. It is so warm and vintage-y that even the most serious of soda skeptics would want to inquire as to the taste. The fonts remind me of childhood, and the classic glass bottle that the drink still comes in makes for a wonderful summer day.
Cheerwine is actually the oldest continuing soft drink company owned and run by the same family. Now that is consistency! The Cheerwine recipe was purchased by a businessman named Peeler from St. Louis flavor salesman in 1917 and has been in production ever since, although the Cheerwine trademark wasn’t registered until 1926. The logo has gone through several updates and changes over the decades, but in recent years they decided to go back to the vintage look to market to the young crowd.
What about you? Ever tried Cheerwine before? What are your favorite logo designs? What makes a product stand out to you the most?